Contractors applying a protective roofing membrane across a large commercial flat roof under a stormy sky

Complete protection for roofs, walls & critical surfaces.

High-performance roofing, waterproofing and protective coatings engineered to extend the life of your building and reduce total cost of ownership.

Built to ProtectEngineered systems that perform in the field.
Built to LastDurable assemblies matched to the substrate.
Built for PerformanceSystems that support efficiency and resilience.
Why Equivalent

Engineering protection.
Building confidence.

We combine broad technology coverage, substrate-specific preparation and controlled technical documents to help contractors and building owners get reliable results on every project.

Technical Expertise

Systems backed by product knowledge and field-ready guidance.

Complete Systems

Every layer, from preparation to finish, from one supplier.

Current Documentation

TDS, SDS and specifications kept in one place with revision tracking.

Reflective & Cool-Roof Options

Finishes that help reduce solar heat gain on restored roofs.

FinishMembraneReinforcementPrimerSubstrate
Featured Systems

Engineered for performance.
Built to last.

Polyurethane Roof System

Substrates: concrete · metal · single-ply · asphalt/BUR

A seamless, fully adhered liquid membrane that continues across field areas, penetrations, curbs and vertical transitions.

  • Seamless liquid membrane
  • Fully adhered to substrate
  • Reinforcement options
  • Compatible primer per substrate
  • Detailed at penetrations
  • Cool-roof finish available
View system details

Performance values and warranty terms are confirmed by the current specification and a project review.

Real conditions, real systems

The surfaces we protect.

All project types

From flat-roof restoration to façade protection and trafficked decks, our systems are matched to the substrate and the conditions. Documented case studies are added to Projects as each is authorized.

Ready to start your next project?

Get expert recommendations and a system matched to your building.

Fast Project ReviewQuick turnaround on every request.
Expert RecommendationsThe right system for your conditions.
Dedicated SupportFrom selection to installation.
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Project Evaluation

Tell us about your project.

Share the conditions and we'll route your request to the right team. The more detail and photos you include, the faster we can help.

A recommendation matched to your substrate and conditions.
The right technical documents for your project.
A direct line to technical support.

601 Union Blvd, Totowa, NJ 07512

Project enquiry form

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We typically respond within one business day.
Thank you — your request has been received. Our team will review the details and respond, typically within one business day.